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Wouldn’t you love to bring your pet to the office and work in an environment that feels like family? Well, you can have all that and more in our home office in Phoenix, AZ. It’s part of how a career at PetSmart is the purr-fect fit for some of the best and brightest people. Learn more about our home office here.

Sr. Manager, Consumer Marketing

Location Phoenix, Arizona ID CE-18-6371 Apply Now
Job Responsibilities

The Sr. Manager, Consumer Marketing (Dog) will be responsible for the development and execution of targeted marketing strategies and tactics to drive improved lifetime value & loyalty among our customers, with specific focus on our dog-owning customer portfolio.

Key responsibilities:

  • Serve as the advocate for the dog customer and their mindset within the organization
  • Define objectives & marketing strategies for the dog customer portfolio, utilizing customer segmentation and a lifecycle management approach
  • Develop and execute targeted marketing plans, working cross-functionally with core business partners, including: writing creative briefs, tracking project progress and ensuring on-time/budget execution
  • Work cross-functionally with CRM, Creative Services, Marketing, Buying & Sourcing, Services, Finance, Store Operations, Digital and other departments in development of customer-centric marketing programs that drive financial value for PetSmart
  • Own the messaging strategy for the dog customer portfolio, leading to development of a content calendar
  • Analyze customer, research, industry and competitive data to build the most effective marketing plans
  • Develop projections for expected revenue lift & expense for campaigns
  • Partner with analytics team to evaluate success of campaigns, utilizing insights to influence future strategies
  • Present strategy and results to Senior team members across functions (Customer Experience, Buying & Sourcing, Services, etc.)
  • Manage forecast, tracking and accuracy of assigned budget line items
  • Independent self-starter who has consistently exhibited a bias for action, as opposed to excessive analysis and evaluation aimed at “perfect solutions”
  • Overall, a functional leader that delivers against business goals by leading and managing complex cross-functional projects
  • Directly supervise a team of 1 – 2 marketing associates. Responsibilities: planning, assigning and directing work; appraising performance; coaching and developing associates

Qualifications

  • Undergraduate degree in Business, Marketing, Communications or similar required
  • MBA or other advanced graduate degree preferred
  • Minimum 7 years of marketing experience; past supervisory responsibility highly desired
  • Knowledge of strategic marketing and consumer behavior is a must
  • Experience in a retail environment highly desired
  • Must be comfortable in a fluid and evolving organization
  • Strong verbal and written communication skills, highly collaborative work style
  • Strong Microsoft Office skills are a must, particularly PowerPoint and Excel

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What We Do

At our home office, passionate professionals come together to focus on one thing — the love of pets. Whether it's sniffing out new store locations, analyzing business trends, or providing technology solutions, this common bond is what motivates us every day to create the best possible experience for pet parents and their pets.

Our home office is so pet friendly, it even has its own on-site dog park

Associate resource groups enable our diverse communities to come together and shine

From family BBQs to volunteer days, we’re always putting on exciting events

Career progression is supported through training opportunities and individual development plans

Our Opportunities

You don’t have to work in our retail stores to make the world a better place for pets. No matter where your specialties lie, you will be able to develop your skills and provide solutions that will make a huge difference in the lives of millions of pets and in your career.

Life In Phoenix

A city on the rise, Phoenix is the cat’s meow. With tons of attractions, indoor and outdoor activities, dining, nightlife, shopping destinations, and more, it’s easy to see why we love it here.

The average temperature in Phoenix is 72.6 degrees

Phoenix is the 5th largest metropolitan area in the U.S.

Arizona gets nearly 300 days of sun every year

Phoenix has teams for all four major professional sports

My favorite thing about our corporate office is the ability to find a puppy at any given moment!

Megan

Assistant Buyer