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Sr. Brand Manager - Private Label Brands

Location Phoenix, Arizona ID 2020-1858 Apply Now
About the Team:

Our Proprietary Brands team focuses on building brands that are exclusive to PetSmart and that pet parents and pets love.  Our team partners with product development, merchandising, product design, product integrity and global sourcing to bring the brand essence to life in product form.  The Brand Director plays a critical role in developing brand strategy and innovation to drive sales and customer loyalty.


About the Job:

This position is responsible for developing and overseeing PetSmart’s growing private brands portfolio with the goal of driving customer loyalty, increase profitability and sales. This position has responsibility for sales in excess of 100 million dollars. In this role, you will be responsible for day to day execution of the various proprietary brands, including researching/interpreting trends and consumer interests/needs that uphold the integrity of the company’s propriety brands and proactively mining data to support recommendations.  Key to the success of proprietary brands this role will ensure brands are actively managed within a set of predetermined guard rails and take maximum advantage of trends to drive trial and repeat, while also helping meet internal PetSmart business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:

  • Develops a long-term brand roadmap plan and monetizes market trends.
  • Understand (deeply) the categories in which the brands being managed compete – financially, at retail and in the eyes of the consumer.
  • Develop product concept to ensure the brand guard rails, attributes and areas of opportunity are defined.
  • Initiate Product Claim development to create a pipeline of new products that drive trail and relevancy.
  • Manages packaging development to create and lead packaging substrate and form innovation.
  • Define Proprietary Brands’ cost and margin targets and lead the vendor bid process.
  • Lead cross functional teams, including collaboration with Buying and MP&A teams and manage project timelines and key Product Development and Design partners.
  • Develops work goals and objectives for the department in accordance and alignment with company goals; provides leadership, measures and feedback, and motivation for staff achievement of departmental goals.
  • Builds relationships and initiates processes with internal and external partners that facilitate cross- functional synergy and collaboration.
  • Develops and implements best practice processes and procedures for the team and the department – you’ll be part of helping to build an organization from the ground up!.
  • Prioritizes all brand development projects while considering the overall needs of the organization and ensuring optimum utilization of available resources for timely development and introduction.
  • Continuously monitors customer and competitive intelligence and aids in development of business opportunities.
  • Works closely with Buying, Product Development, Product Design and Packaging Design.

EDUCATION and/or EXPERIENCE

Bachelor's degree in Brand Management / Product Development / Merchandising or related field.  Requires proficiency typically obtained with 5+ years’ experience including 2+ years demonstrated leadership in branding, development, merchandising and/or buying.  * Private label brand experience within a Retailer is a plus.

Requires a creative and strategic results-oriented leader with strong strategic thinking, planning and analytical skills. Must have integrity and be dedicated to the principles of developing a strong collaborative team-based organization. Superior financial and business acumen is essential, and a highly credible management presence is necessary. Other attributes include:

  • Excellent communication skills, both written and verbal.
  • Strong analytical skills, leveraging both in-house and 3rd party data sources to support recommendations.
  • Strong strategy chops, with the ability to envision what’s possible while executing the here and now flawlessly.
  • Ability to multi-task and prioritize with a high sense of urgency.
  • Possess the ability to connect with the merchandising organization and be able to convert opportunities into practical business strategies
  • A proven leader with self-confidence, and a solid track record of accomplishments in challenging environments.
  • Proactive thinker and doer – anticipates issues before they arise, has strong pride of ownership to see projects through end to end.
  • Strong project management skills.
  • Demonstrated ability to lead an organization through growth or transitions without losing momentum or focus on key business drivers.
  • Good listening skills and ability to be effective in working with all levels of the organization. 
  • Position requires some travel (up to 25%).

TECHNICAL SKILLS 

  • Proficiency with Microsoft Office applications (Excel, Word, PowerPoint, etc.)

About the Culture:

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • A work-life balance and family events such as movie nights, art events and holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • Starbucks cart—productivity at its finest!
  • “Lil’ Paws” learning center and onsite daycare facility
  • Volunteer events with PetSmart Charities
Apply Now
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  • What we do

    It's no surprise people are passionate about the health and happiness of their pets. So when it comes to the products and solutions they use, every detail counts. From creating and supplying the best assortment of pet accessories to ensuring our stores are fully stocked with a wide array of brands to choose from, our incredible teams of merchandising associates have everything covered – from head to tail!

  • Buying

    From keeping up with the top trends to developing new, innovative solutions, our buyers help ensure every pet parent can find exactly what their pet needs at PetSmart. Join our team, and show your love for pets by creating products as special as pets themselves!

    Our Stores Have:

  • Planning and Allocation

    Success in our stores comes from having the right product, in the right place, at the right price — and that’s where our planning and allocation team comes in. This highly strategic and analytical team ensures that all 1,500 stores are fully stocked with over 11,000 products from seven distribution centers.

    Our Team Includes:

  • Product Development

    As the leading pet specialty retailer, innovative product development is a major key to our success. Ideas for new toys and tasty treats are continually being created by our product development team to support our future strategic needs. Interestingly enough, some of our most fun ideas are inspired by our own associates and their pets!

I love to see the product & assortment that our teams create come to life and see it on other dogs in stores, restaurants and dog parks. Brings a big smile to my face!

Jessica

Sr. Buyer, Collars and Leashes

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