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Wouldn’t you love to bring your pet to the office and work in an environment that feels like family? Well, you can have all that and more in our home office in Phoenix, AZ. It’s part of how a career at PetSmart is the purr-fect fit for some of the best and brightest people. Learn more about our home office here.

Sr. Brand Manager - PetSmart Proprietary Brands

Location Phoenix, Arizona ID 2019-1493 Apply Now
About the Team:

Our Proprietary Brands team focuses on building brands that are exclusive to PetSmart and that pet parents and pets love.  Our team partners with product development, merchandising, product design, product integrity and global sourcing to bring the brand essence to life in product form.  The Brand Director plays a critical role in developing brand strategy and innovation to drive sales and customer loyalty.


About the Job:

This position is responsible for developing and overseeing PetSmart’s growing private brands portfolio with the goal of driving customer loyalty, increase profitability and sales. This position has responsibility for sales in excess of 100 million dollars. In this role, you will be responsible for day to day execution of the various proprietary brands, including researching/interpreting trends and consumer interests/needs that uphold the integrity of the company’s propriety brands and proactively mining data to support recommendations.  Key to the success of proprietary brands this role will ensure brands are actively managed within a set of predetermined guard rails and take maximum advantage of trends to drive trial and repeat, while also helping meet internal PetSmart business objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to: 

  • Develops a long-term brand roadmap plan and monetizes market trends.
  • Understand (deeply) the categories in which the brands being managed compete – financially, at retail and in the eyes of the consumer.
  • Develop product concept to ensure the brand guard rails, attributes and areas of opportunity are defined.
  • Initiate Product Claim development to create a pipeline of new products that drive trail and relevancy.
  • Manages packaging development to create and lead packaging substrate and form innovation.
  • Define Proprietary Brands’ cost and margin targets and lead the vendor bid process.
  • Lead cross functional teams, including collaboration with Buying and MP&A teams and manage project timelines and key Product Development and Design partners.
  • Develops work goals and objectives for the department in accordance and alignment with company goals; provides leadership, measures and feedback, and motivation for staff achievement of departmental goals.
  • Builds relationships and initiates processes with internal and external partners that facilitate cross- functional synergy and collaboration.
  • Develops and implements best practice processes and procedures for the team and the department – you’ll be part of helping to build an organization from the ground up!.
  • Prioritizes all brand development projects while considering the overall needs of the organization and ensuring optimum utilization of available resources for timely development and introduction.
  • Continuously monitors customer and competitive intelligence and aids in development of business opportunities.
  • Works closely with Buying, Product Development, Product Design and Packaging Design.

EDUCATION and/or EXPERIENCE

Bachelor's degree in Brand Management / Product Development / Merchandising or related field.  Requires proficiency typically obtained with 5+ years’ experience including 2+ years demonstrated leadership in CPG branding, development, merchandising and/or buying. Private label brand experience a plus.

Requires a creative and strategic results-oriented leader with strong strategic thinking, planning and analytical skills. Must have integrity and be dedicated to the principles of developing a strong collaborative team-based organization. Superior financial and business acumen is essential and a highly credible management presence is necessary. Other attributes include:

  • Excellent communication skills, both written and verbal.
  • Strong analytical skills, leveraging both in-house and 3rd party data sources to support recommendations.
  • Strong strategy chops, with the ability to envision what’s possible while executing the here and now flawlessly.
  • Ability to multi-task and prioritize with a high sense of urgency.
  • Possess the ability to connect with the merchandising organization and be able to convert opportunities into practical business strategies
  • A proven leader with self-confidence, and a solid track record of accomplishments in challenging environments.
  • Proactive thinker and doer – anticipates issues before they arise, has strong pride of ownership to see projects through end to end.
  • Strong project management skills.
  • Demonstrated ability to lead an organization through growth or transitions without losing momentum or focus on key business drivers.
  • Good listening skills and ability to be effective in working with all levels of the organization. 
  • Position requires some travel (up to 25%).

TECHNICAL SKILLS 

  • Proficiency with Microsoft Office applications (Excel, Word, PowerPoint, etc.)

About the Culture:

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • A work-life balance and family events such as movie nights, art events and holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • Starbucks cart—productivity at its finest!
  • “Lil’ Paws” learning center and onsite daycare facility
  • Volunteer events with PetSmart Charities
Apply Now
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What We Do

At our home office, passionate professionals come together to focus on one thing — the love of pets. Whether it's sniffing out new store locations, analyzing business trends, or providing technology solutions, this common bond is what motivates us every day to create the best possible experience for pet parents and their pets.

Our home office is so pet friendly, it even has its own on-site dog park

Associate resource groups enable our diverse communities to come together and shine

From family BBQs to volunteer days, we’re always putting on exciting events

Career progression is supported through training opportunities and individual development plans

Our Opportunities

You don’t have to work in our retail stores to make the world a better place for pets. No matter where your specialties lie, you will be able to develop your skills and provide solutions that will make a huge difference in the lives of millions of pets and in your career.

Life In Phoenix

A city on the rise, Phoenix is the cat’s meow. With tons of attractions, indoor and outdoor activities, dining, nightlife, shopping destinations, and more, it’s easy to see why we love it here.

The average temperature in Phoenix is 72.6 degrees

Phoenix is the 5th largest metropolitan area in the U.S.

Arizona gets nearly 300 days of sun every year

Phoenix has teams for all four major professional sports

My favorite thing about our corporate office is the ability to find a puppy at any given moment!

Megan

Assistant Buyer

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