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Wouldn’t you love to bring your pet to the office and work in an environment that feels like family? Well, you can have all that and more in our home office in Phoenix, AZ. It’s part of how a career at PetSmart is the purr-fect fit for some of the best and brightest people. Learn more about our home office here.

Manager, Digital Media

Location Phoenix, Arizona ID CE-18-6401 Apply Now
Job Responsibilities

The Manager, Digital Media, will manage the set-up, development and execution of product- and category-specific digital campaigns to support Merchandising and priority vendor-partner growth.


ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:

  • Assist in assessing new opportunities, including developing test plans
  • Drive goals and a deep understanding of KPIs for digital marketing channels to identify and report on business drivers, monitoring progress and reports on a weekly, monthly and quarterly basis
  • Manage execution of creative strategy in collaboration with marketing management team with the goal of driving sales and traffic through digital marketing channels
    • Set priorities and goals with internal teams, focused on timelines and deliverables
    • Work closely with internal partners to support new initiatives
    • Creative strategy, execution and destination URL review and approval
    • Manage website tagging and tracking for display and social campaigns
    • Support the creation & delivery of various reports to communicate campaign performance
    • Monitor and report progress of initiatives
  • Assist with creation of annual digital media plans, including vendor monetization opportunities
    • Manage placement and set up for brand/product-specific campaigns (e.g., display, OLV)
    • Integrate coupon offers, TPR promotion and/or problem/solution messaging based on Merchandising and Vendor alignment
    • Manage billing process (pass through or direct to vendor) as required

SKILLS

  • Results orientated with outstanding project management skills
  • Strong analytical and problem-solving abilities
  • Ability to manage and communicate digital marketing as a business strategy
  • Strong ability to effectively prioritize workload and perform in a fast-paced environment
  • Collaborative team player with the ability to adapt in a changing environment
  • Deep understanding of KPIs related to digital marketing channels
  • Deep understanding of digital marketing channels (search engine marketing, search engine optimization, product listing ads/local inventory ads, retargeting, digital display, & social media advertising)
  • Knowledge of web analytics software (Google Analytics) preferred
  • Experience working and managing campaigns in Google Adwords and Facebook Business Manager preferred
  • Advanced PowerPoint and Excel skills

EDUCATION

  • Bachelor's degree from a four-year college or university in Marketing, Business, or related field
  • MBA or master’s degree preferred
  • Five years of experience in marketing, digital media experience preferred


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What We Do

At our home office, passionate professionals come together to focus on one thing — the love of pets. Whether it's sniffing out new store locations, analyzing business trends, or providing technology solutions, this common bond is what motivates us every day to create the best possible experience for pet parents and their pets.

Our home office is so pet friendly, it even has its own on-site dog park

Associate resource groups enable our diverse communities to come together and shine

From family BBQs to volunteer days, we’re always putting on exciting events

Career progression is supported through training opportunities and individual development plans

Our Opportunities

You don’t have to work in our retail stores to make the world a better place for pets. No matter where your specialties lie, you will be able to develop your skills and provide solutions that will make a huge difference in the lives of millions of pets and in your career.

Life In Phoenix

A city on the rise, Phoenix is the cat’s meow. With tons of attractions, indoor and outdoor activities, dining, nightlife, shopping destinations, and more, it’s easy to see why we love it here.

The average temperature in Phoenix is 72.6 degrees

Phoenix is the 5th largest metropolitan area in the U.S.

Arizona gets nearly 300 days of sun every year

Phoenix has teams for all four major professional sports

My favorite thing about our corporate office is the ability to find a puppy at any given moment!

Megan

Assistant Buyer