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When it comes to caring for pets of every shape, size, and stature, we’ve got a great story to share. Happily, we also have a great marketing team on hand to help us tell it. Join our team of creative pet lovers and you’ll be able to use your marketing skills to help further strengthen the bond between pet parents and our brand.

Email Campaign Analyst

Location Phoenix, Arizona ID 2019-1572 Apply Now
About the Team:

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 5 departments including, Marketing, Creative, Digital, Communications, and our Loyalty & CRM team. Everyone brings his or her own point of view to create a unique experience for the pets and pet parents.


About the Job:

The Email Campaign Analyst will work with two other Email Campaign Analysts as well as a team of Direct Marketing Managers and data analysts to execute on all aspects of our customer direct marketing strategy. Email Campaign Analysts works on many different projects ranging from simple promotional emails to highly dynamic data driven automations with cross-channel orchestration and our text message programs.

Primary Responsibilities

  • Build, test and launch simple to highly advanced email campaigns and interactive programs using the Responsys Interact® platform on-time and without any errors.
  • Review project requests from business stakeholders to determine how to implement using established processes and best practices, or scope production requirements
  • Work with campaign analysts and direct marketing managers to continuously develop campaign execution process to avoid errors and follow best practices 
  • Consult on technical and/or complex projects.  Delivering automated, personalized messages on a scale of 10s of millions of emails
  • Reporting campaign performance on a monthly, weekly or individual basis, and sharing out results to a larger group.
  • Troubleshooting solution center tickets and incident reports
  • Coordination of the execution of text message campaigns with external agency

Qualifications

  • 2-4 years experience in the email marketing or interactive marketing industry desired.
  • Ideal candidate will excel at being a team worker, cool under pressure and focused on quality.
  • Bachelors degree in Marketing, Information Technology or related degree
  • Email deployment experience – across any platform
  • Commitment to quality and delivering outstanding customer experiences and value.
  • Strong attention to detail 
  • Ability to manage time effectively, understand directions and work independently
  • Solid knowledge of cross-browser and email environments (Firefox, IE, Netscape, AOL)

The following capabilities are ideal, but not required:

  • Knowledge of HTML (email a major plus) and/or quality assurance for interactive campaigns
  • Solid knowledge of SQL, select statements including the operators where, join, and case
  • Web reporting and analytics experience
  • API / DB integration experience (e.g. web services)
  • Solid knowledge of current standards and web development techniques (W3C standards)
  • Knowledge of marketing automation technologies
  • Knowledge of email marketing technologies and segmentation tools


About the Culture:

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • A work-life balance and family events such as movie nights, art events and holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • Starbucks cart—productivity at its finest!
  • “Lil’ Paws” learning center and onsite daycare facility
  • Volunteer events with PetSmart Charities
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What We Do

We love pleasing pet parents with brilliant products and services. But without our team of marketing experts on hand to make sure every pet parent knows about it all, we wouldn’t be as successful as we are today. So whether it’s marketing, creative, or digital that gets your tail wagging, you’ll find you fit right in here at PetSmart.

Our stores offer over 11,000 Products

Our Team Creates Dozens Of Brands That Are Exclusive to PetSmart

Marketing

Our marketing team is always working to find the best ways to stay connected with pets and their parents. From purr-inducing national campaigns to perfectly personalized loyalty programs, we do all we can to be the best-in-show brand for everything pets need. Recently, the team even collaborated with Ellen DeGeneres to help get the word out about an innovative and exciting pet lifestyle brand.

“I’m thrilled to be working for such a strong company that is completely devoted to understanding and serving the needs of its customers. PetSmart plays an important role in the lives of both pet parents and their pets, and I get to work with the teams to provide our customers with the most compelling and meaningful experiences both in stores and across digital platforms.” StaciaEVP, Customer Experience and Merchandising

Creative

Our creative team always strives to deliver a fetching brand experience – pun intended. Their creativity and clever thinking helps us to share the story of our brand through words, images and videos. Whatever the platform or channel, our creative experts make people laugh, smile, and realize how important pets are to their lives.

“I’ve worked in various industries throughout my career but it’s different here. There is true passion for what we do and who we do it for. It’s everything.”Adamo DiGregorioVP, Creative Director

Digital

Our digital experience team is always working with new and innovative ways to make life easier for pet parents. Whether checking in for grooming services or checking out with products, this team makes sure we rule the roost when it comes to delivering omnichannel experiences that are interactive and seamless.

PetSmart is transforming itself to continue to be the trusted partner for them in every way. As we continue to grow our commerce and content sites, we have many diverse career opportunities for those with a passion for digital.

Pets are so fun - taking the emotional factor of being a pet parent and coupling it with strategies and promotions to help them indulge their pet with us is rewarding!

April

Sr. Marketing Manager, Services

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