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Wouldn’t you love to bring your pet to the office and work in an environment that feels like family? Well, you can have all that and more in our home office in Phoenix, AZ. It’s part of how a career at PetSmart is the purr-fect fit for some of the best and brightest people. Learn more about our home office here.

Direct Marketing Manager

Location Phoenix, Arizona ID CE-19-6686 Apply Now
Job Responsibilities

The Direct Marketing Manager works with two other marketing managers to lead all aspects of our consumer communication strategy. This role works collaboratively across the Customer Experience teams to design and execute communications that drive profitable sales, margin and retention across channels and ensures a frictionless customer experience. Additionally, a focus will be on continuous testing and learning and marketing automation to improve the effectiveness of our communications.

Responsibilities

  • Collaborate closely with key stakeholders to identify and prioritize campaign opportunities
  • Manage all aspects of email delivery including development of creative briefs, campaign list creation, review/approval creative designs, and schedule email deployment
  • Develop lifecycle and retention campaigns
  • Report on campaign performance against KPIs and present results to key stakeholders
  • Optimize existing programs through ongoing testing and analysis
  • Stay current with best practices, competitive actions and general innovations in the CRM space and assess impact/applicability to our program
  • Collaborate with peers, manager and internal or external partners to develop best practices, process improvements and segmentation and measurement standards to increase productivity
  • Implement personalized email campaigns and offers based on prior purchase behavior, CLV and additional customer segmentations
  • Support Director of CRM in ad hoc strategic projects

Qualifications:

  • 5+ years digital marketing experience with a minimum of 2 years managing CRM / Database Marketing
  • Bachelors degree from a four year college or university
  • Experience in CRM strategies, 1:1 techniques, email marketing and automation
  • Retail marketing / direct to customer experience
  • Excellent analytical abilities, rigorous attention to detail and bias for customer-centric planning
  • Strong collaboration and relationship-builder, both internally and externally, with outstanding verbal and written communication skills
  • Expertise in managing multiple and competing demands/projects and delivering against aggressive goals
  • Excellent Excel and PowerPoint skills
  • Knowledge of email marketing automation technologies and email deployment platforms
  • Self starter, initiative taker

Preferred

  • 5+ years in CRM/database marketing

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What We Do

At our home office, passionate professionals come together to focus on one thing — the love of pets. Whether it's sniffing out new store locations, analyzing business trends, or providing technology solutions, this common bond is what motivates us every day to create the best possible experience for pet parents and their pets.

Our home office is so pet friendly, it even has its own on-site dog park

Associate resource groups enable our diverse communities to come together and shine

From family BBQs to volunteer days, we’re always putting on exciting events

Career progression is supported through training opportunities and individual development plans

Our Opportunities

You don’t have to work in our retail stores to make the world a better place for pets. No matter where your specialties lie, you will be able to develop your skills and provide solutions that will make a huge difference in the lives of millions of pets and in your career.

Life In Phoenix

A city on the rise, Phoenix is the cat’s meow. With tons of attractions, indoor and outdoor activities, dining, nightlife, shopping destinations, and more, it’s easy to see why we love it here.

The average temperature in Phoenix is 72.6 degrees

Phoenix is the 5th largest metropolitan area in the U.S.

Arizona gets nearly 300 days of sun every year

Phoenix has teams for all four major professional sports

My favorite thing about our corporate office is the ability to find a puppy at any given moment!

Megan

Assistant Buyer