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Wouldn’t you love to bring your pet to the office and work in an environment that feels like family? Well, you can have all that and more in our home office in Phoenix, AZ. It’s part of how a career at PetSmart is the purr-fect fit for some of the best and brightest people. Learn more about our home office here.

Marketing Manager - Public Relations and Social Media

Location Burlington, Ontario ID CE-18-6405 Apply Now
Job Responsibilities

Marketing Manager – Public Relations and Social Media

SUMMARY

Reporting to the Director of Marketing of PetSmart Canada based in Burlington, this role works closely with operational leaders at the Canadian office and Phoenix home office to develop and execute PR and Social marketing initiatives as they relate to PetSmart Canada’s key business priorities. This includes managing our Canadian PR & Social agencies in all aspects including earned media and social marketing as well as complete management of our digital agencies and properties.

DIRECT RESPONSIBILITIES

  • Lead and Manage PR strategy on earned media, social, video content as well as paid amplification.
  • Develops and executes PR campaigns/initiatives in alignment with Canadian Marketing partners to promote PetSmart and to ensure consistency of the brand voice, messaging and outreach efforts.
  • Serve as PetSmart spokesperson with local and national Canadian media on topics related to Canadian and North American PetSmart programs.
  • Review and approve all content that directly promotes engagement at efficient costs
  • Work with agency to Draft/approve Canadian news/PR materials: news releases, pitches, feature stories, photos/captions, media alerts, including localizing content generated by PetSmart.
  • Manage All OMNI initiatives including roadmap, brand shops, vendor marketing tiles and promotional real estate.
  • Lead CRM Manager on email marketing. Ensure that schedule, messaging and assortment aligns with Canadian corporate initiatives. Track results against opens and engagement to ensure content is relevant. Work with Canadian buyers to ensure product and content is accurate.
  • Grow and monitor Treats database to ensure all digital marketing efforts are deployed to our pet parents.

KEY COMPETENCIES

Technical Skills:

  • Experience in media relations/PR creating news and interest.
  • Content creation, creative news angle development and editing skills
  • Ability to comprehend a variety of audiences and create messages and communications strategies to effectively connect with those audiences, particularly the press, general consumer population and adoption community
  • Experience with content-generation and content management across multiple platforms, and content management systems: internal and external channels such as social media platforms, email blasts, PR/media earned coverage
  • Strong communication consulting skills
  • Ability to think strategically
  • Skills in writing, editing and verbal communications
  • The ability to find creative, cost-effective solutions to complex communications challenges
  • Ability to manage communications projects from inception through completion and metric reporting/ROI assessment. Ability to modify, adjust plans through execution as strategically needed.

SUPERVISORY RESPONSIBILITIES

There are no supervisory responsibilities.

EDUCATION and/or EXPERIENCE

  • Minimum 5 years of experience in marketing focused roles.
  • Must be highly collaborative.
  • Experience working with agencies on strategy, execution and results reporting.
  • Bachelor’s degree focused in Marketing
  • Demonstrated leadership skills
  • Solid analytical skills & Proficiency in MS Excel and PowerPoint
  • Exceptional oral communication, organizing and planning, persuasion skills, team work, analytical, and written communication skills
  • Must be motivated, flexible, with strong organizational and team skills.

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What We Do

At our home office, passionate professionals come together to focus on one thing — the love of pets. Whether it's sniffing out new store locations, analyzing business trends, or providing technology solutions, this common bond is what motivates us every day to create the best possible experience for pet parents and their pets.

Our home office is so pet friendly, it even has its own on-site dog park

Associate resource groups enable our diverse communities to come together and shine

From family BBQs to volunteer days, we’re always putting on exciting events

Career progression is supported through training opportunities and individual development plans

Our Opportunities

You don’t have to work in our retail stores to make the world a better place for pets. No matter where your specialties lie, you will be able to develop your skills and provide solutions that will make a huge difference in the lives of millions of pets and in your career.

Life In Phoenix

A city on the rise, Phoenix is the cat’s meow. With tons of attractions, indoor and outdoor activities, dining, nightlife, shopping destinations, and more, it’s easy to see why we love it here.

The average temperature in Phoenix is 72.6 degrees

Phoenix is the 5th largest metropolitan area in the U.S.

Arizona gets nearly 300 days of sun every year

Phoenix has teams for all four major professional sports

My favorite thing about our corporate office is the ability to find a puppy at any given moment!

Megan

Assistant Buyer